Work examples:
DJ Mag Festival Pitch
This presentation was a pitch for the class Project and Portfolio VII and was a pitch for a business provide a solution to an issue. This pitch was the creation of a music festival for DJ Mag as a way to rebrand and rebuild trust with their audience after years of negative press due to their Top 100 Dj’s ranking.
Luxury Item Pitch
This presentation was a pitch for the class Project and Portfolio VI and was a pitch for an album release where the product would be a luxury item, the places where it would be sold, two unique marketing items, marketing strategies and online distribution
EPK for Fito Espinola (Used in Latin America)
This electronic press kit (EPK) was the actual press kit made for artist Fito Espinola is currently being used by him in Latin America to promote his upcoming single “Caminando”. This press kit includes press photos, previous shows, press articles, contact information and music videos.
EPK for Amantina (Used in Latin America)
This electronic press kit (EPK) was the actual press kit made for artist Amantina is currently being used by him in Colombia and Latin America. This press kit includes downloadable press photos, biography, press articles, contact information and links to the single.
EPK for Amantina (Class Work)
This electronic press kit (EPK) was made for the class Project and Portfolio V and was based on the same independent artist from the artist pitch. This EPK was made for Colombian psychedelic rock artist Amantina and includes a Latin American tour routing, a stage plot, press photos, current single and other press accolades.
Independent Artist Pitch Presentation
This presentation was a pitch for the class Project and Portfolio IV and was based on an independent artist and how he would be a good fit for 3300+Climbing, the student-led artist development organization Full Sail has.
Sizzle Video for Artist Pitch
This was the sizzle video created for the pitch of the artist Amantina during the class Project and Portfolio IV.
One Sheet for Artist Pitch
This was the one sheet created for the pitch of the artist Amantina during the class Project and Portfolio IV.
Artist Audience Analysis and Goal setting
This is an artists analysis made for the class Project and Portfolio II in the music business program at Full Sail University. It was based on an unsigned artist, we chose to work with pop artist Spencer Ludwig. It includes a target audience analysis, a creation of a customer persona, SWOT analysis and the creation of SMART goals tailored specifically to Spencer.
Music Video Production
The music video for My Remedy by Ella & The Bossa Beat was an assignment for the class Project and Portfolio III in the music business program at Full Sail University. The production and creation of this video is based on the video treatment created and presented to Ella.
Prospectus/Music Video Treatment
This is a prospectus for the song My Remedy by Ella & The Bossa Beat made for the class Project and Portfolio III in the music business program at Full Sail University. It was created by analyzing the target audience, the artist’s vision and ways to make the video realistic and create it under the parametres.
Sony Music Latin Market Analysis
This is a market analysis for Sony Music Latin made for the class Project and Portfolio II in the music business program at Full Sail University. It includes an executive summary, objective, research methodology, key findings and recommendations. It is the culmination of a month of research on the company, the creation of a SWOT analysis, research on their product and the creation of customer personas.
My Personal Brand Video
This youtube video called Amelia Perry Pinto – Personal Brand was an assignment for the class Project and Portfolio I in the music business program at Full Sail University. In this video, I present my personal brand and give insight into who I am, what my core values are and what I can provide to my audience. This video was made using iMovie.
Monitoring Your Brand Online
This video called Monitoring Your Brand Online was an assignment for the class Project and Portfolio I in the music business program at Full Sail University. In this video, I discuss what my online reputation is currently and how with the help of HootSuite and Google Alerts I can begin to shape my current brand into what I want it to be. I also took into account my brand archetypes and how these can also be more present in my brand image. I used Adobe Spark for the creation of this video.
Movie Ticket Analysis
This workbook was made using Microsoft Excel as an assignment for the class Data Analysis and Reporting in the music business program at Full Sail University. Some of the excel tools used are: absolute and relative references, linking cells, pivot tables, conditional formatting, nested functions, freeze panes and filter. Some of the formulas and functions used are: MIN, MAX, and CONCATENATE.
Assignment 2
This workbook was made using Microsoft Excel as an assignment for the class Data Analysis and Reporting in the music business program at Full Sail University. Some of the excel tools used are: absolute and relative references, linking cells, chart design, sort and professional formatting. Some of the formulas and functions used are: SUM, SUMIF, and COUNTIF.
Event Schedule
This schedule which outlines the planning of an event was made using Microsoft Excel as an assignment for the class Data Analysis and Reporting in the music business program at Full Sail University. I used the COUNTA function and created a chart using the data.
